Viewfinder™
The art of photography is now accessible to anyone with a phone, but while the media is ever changing, there’s beauty even in the instrument itself. Named after the device on a camera that allows the photographer to see the view field of the lens to frame each picture, this small scale geometric brings new life to the elegant minimalism of a tiny box. The squares of the print flow together in a range of sizes to create a smooth, vertical ombre, at once bold and delicate. This pattern features sixteen exciting color combinations of matte/metallic from innovative accents to flexible neutrals, with a subtle emboss that highlights the simplicity of this contemporary design. Take a look, snap a pic, focus on Viewfinder.